Learn from your customers

Every customer visit is an opportunity to learn, improve, and grow.
Exit interviews provide a unique way to capture honest feedback right after the experience  giving you the knowledge needed to increase satisfaction and encourage customers to return.

Dive helps you gather fresh, actionable insights through targeted interviews conducted immediately outside your store, showroom, or service location.Whether a customer made a purchase or not, their experience holds valuable lessons about what works, what needs to improve, and how you can strengthen their relationship with your brand.

What you can learn

Exit interviews don’t just uncover why a customer didn’t buy. They give you a deeper understanding of the entire visit — from the first impression to the last interaction. By talking directly to visitors as they leave you receive information why the memory is still vivid and full of details.

Dive captures insights into on:

  • Overall satisfaction with the service, staff, and environment
  • Elements that contributed to a positive or negative experience
  • Specific reasons behind purchasing decisions or hesitation
  • Suggestions for improvement straight from the customers themselves
  • Factors that could influence a return visit

This information helps you make smarter decisions and improve the customer experience, step by step.

How it works

We tailor every project to your goals. Before the interviews, we define the purpose, target group and best approach. Our team of interviewers conducts short, structured conversations — usually right outside your location, or digitally via phone or email if preferred.

Dive handles the full process:

  • Planning and setup
  • Interview execution
  • Data analysis and reporting

You receive a clear summary with concrete insights and improvement recommendations.

When to use exit interviews

Exit interviews are valuable when you want to:

  • Increase conversion and sales in-store
  • Understand customer barriers and motivations
  • Evaluate service quality and staff interaction
  • Track campaign impact or store changes
  • Compare results across locations or time

Whether you need a one-time project or a recurring setup, we’ll adapt it to your needs.